Online Marketing Audit

That is why an audit is also worthwhile for your online marketing

Online Marketing Audit is an analysis of the status quo of an online shop/website. As part of the analysis, our online marketing experts look into the online marketing that has already been implemented and analyze the current development in the area of ​​online marketing. The online marketing audit shows you the potential for optimization of relevant traffic channels.

Another look goes to 3 competitors defined by you and the activities of these in the corresponding online marketing channel.

In the overall picture, as part of the audit, we then recognize which measures will bring the necessary success for your online shop or website in the next step. Based on the data collected on the status quo, we develop specific recommendations for action for the individual online marketing channels as part of the online marketing audit.

The online marketing recommendation for action shows:

1. Where are you well-positioned with your online shop/website?

2. Which online marketing channels are poorly served by the competition?

3. Where are there gaps/niches that can be used for your own online marketing?

4. Which online marketing channels should be prioritized in order to achieve corresponding success?

5. Which online marketing channels have no added value for your company (too much competition / too little relevance)

Who is the online marketing audit suitable for?

The online marketing analysis is particularly suitable for companies that are starting out in online marketing or that have only limited success in their online marketing. It helps companies to get a better view of the market and to optimally distribute the existing advertising budget to the most promising online marketing channels.

It is the starting shot for successful online marketing that follows a well-thought-out approach. The online marketing strategy developed ensures a professional approach to online marketing.

Components of the online marketing analysis

Analysis overview

Overview of the KPIs (Key Performance Indicators) of the website. All figures are in direct comparison to the competition and a tendency of the optimization fields can be derived from the analysis overview.

  • Detailed Analysis (Ist Analysis)
  • Analysis of the defined online marketing channels and the status quo. We also look at the measures taken by the competition.
  • Online Marketing SWOT Analysis
  • The SWOT analysis shows your own strengths/weaknesses and also opportunities/risks. This gives you a quick overview of the
  • online marketing channels to be developed.
  • Online Marketing Potential Matrix
  • The Online Marketing Potential Matrix shows the prioritization with which the online marketing channels should be approached.

Recommended action – (target analysis)

The recommendation for action shows the way to the optimal target state. The measures are planned to build on each other and there is an online marketing plan for targeted implementation of the measures.

SEO OnPage Audit

The OnPage Audit shows optimization fields in the area of ​​OnPage SEO optimization. Divided into 3 priorities, it gives an overview of the upcoming optimizations in the area of ​​search engine optimization.

Your advantages through the online marketing audit

✔ Analysis of the status quo of your own online shop & the online shops of 3 competitors via the relevant online marketing channels

✔Knowledge of the online marketing channels for which optimization pays off better. (ROAS optimized allocation of online advertising budgets)

✔ Concrete recommendation for action & action plan

✔ Manageable costs for the online marketing audit

✔ Optional operational implementation of Jamuto

Conclusion on the online marketing audit

The online marketing audit is suitable for everyone who wants to pursue a strategic approach in online marketing and who wants to

generate synergies between the individual online marketing channels. We would be happy to support you and your online marketing with the creation of an online marketing audit. Just get in touch with us!.