Not only with organic advertisements it is possible for you to place yourself on the search result pages (SERPS) of the potential customer. The search advertising , including search engine advertising called, is an efficient and performance-oriented online marketing opportunity for sales growth, which can be established in your online marketing in the short term. Search engine advertising is the placement of advertisements in popular search engines.
The ads (or snippets) are displayed above the organic search results. The fact that the snippet only has a small label as an advertisement means that searchers only recognize it to a limited extent as advertisement and the probability that it will decide to visit the landing page increases.
Search engine advertising agency with a focus on Google
The most relevant platform for search engine advertising is Google Adwords for the Google search network. The price on Google AdWords is determined by the cost-per-click billing model. With each click you pay an amount that you personally determine. In addition to the click price, various factors determine the allocation of the ranking factors for your desired keyword. You can think of Google’s determination of the position of your ad as a kind of auction.
Here, the bid that you submit as a click price is multiplied by the so-called quality factor in order to determine the winner, whose ad is then primarily displayed in the end. For example, if you want to be displayed at the top for the keyword “car”, the quality score evaluates the relevance of your landing page for the user searching for this keyword on a scale from 1 (irrelevant for the user) to 10 (very relevant for the user). The previous behavior of the people who have already been on your side is also assessed.
A high bounce rate, for example, is rated negatively, which means that many users have left the domain immediately after the click without taking any further action. On the other hand, it is positive if the users have a long retention period or if a conversion is even completed.
According to these factors, the development of a cost-saving and qualitative SEA campaign is crucial for the company’s success. The higher the Quality Score of your domain, the cheaper the click price you have to offer in order to leave the other websites behind. With the right optimization of your search engine advertising , you will advance your website success!
Search engine advertising agency: SEO and SEA combined
Never underestimate the synergy effects that arise from search engine optimization (SEO) and search engine advertising (SEA) for your online marketing success!
With search engine advertising, companies have the opportunity to reach their customers via the search engine and to become visible exactly when the potential customer has a need. As an agency for professional search engine advertising , we support you in developing a suitable SEM strategy for your search engine marketing consisting of the components search engine optimization (SEO) and the placement of search engine advertisements (SEA).
A holistic SEM strategy connects these two channels and ensures that your potential customers can find you more easily in the search engines and thus generate more new customers for your business.
Professional search engine advertising
Professional search engine advertising is based on a well thought-out search engine marketing strategy and helps ensure that the visibility of your company in the search engines increases sustainably. As an agency for search engine optimization and Google AdWords, we support you in the development of a holistic SEM strategy and the operational implementation of this. We look forward to a first non-binding conversation with you
What are the next steps?
Feel free to contact us using the contact form . Then one of our strategic consultants will get in touch with you immediately to discuss your goals, wishes and challenges in a free preliminary talk.
Digital Marketing Ninja | SEO | SEA | Mahmoud Karam 